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Marketing IN or OUT… a Mathematical Formula

One of my friends asked a question. Is it better to spend more of your marketing dollars to market to NEW clients? Or is it better to spend more of your marketing dollars to market to EXISTING clients. The question is IN or OUT. Meaning – do I spend more …

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Video – Love What You Do


Coastal Today Show #461 – September 19 – 25, 2011| Going Places with Martha Hunn – Gene Ho from CCU Atheneum on Vimeo. Love what you do? And you will STILL work every day of your life. But at least you’ll love every minute of it. This from TV show my …

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Rights to Reproduce

Back in the day,… we as photographers would have NEVER given  up our negatives. When someone asked us to shoot an event? It would be a rare occasion that we woud ever sell our negatives. But today we live in the digital world. Eight years ago? There was no such …

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Chase Your Dreams

Recently I had the privilege of addressing the students of Myrtle Beach High School. Giving back to the next generation is priceless. Special thanks to Time Warner Cable for making this possible. And special thanks to Nichole Jackson and the MBHS Career Department. The link below has the handout I …

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